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The immersive 3D virtual experience enables consumers to explore and learn more about the color cosmetics brand.
October 28, 2022
By: TOM BRANNA
Editor
Maybelline New York's new Maybelline Virtual Loft, is a new immersive 3D virtual experience where consumers can play, explore and learn more about the L'Oréal brand. To create the custom loft, Maybelline New York partnered with Obsess, an experiential e-commerce platform that creates immersive, discovery-driven virtual stores. “The loft is truly Maybelline New York at its core, it gives a Soho loft environment, touches on core category pillars and includes an educational video on...
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